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Economia

Winning The Influence Game

What Every Business Leader Should Know About Government

1ª Edição - 2001272 páginasWileyen
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Sinopse

Play the game to win More and more CEOs are discovering that managing one's businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels.-Douglas G.Pinkham, President, Public Affairs Council A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader. These are theskills that every business leader needs to succeed in theincreasingly complex and rapidly changing globalized economy inwhich they operate-and to gain competitive advantage for theircompany's future.-Ira Jackson, Director, Center for Business andGovernment, John F. Kennedy School of Government Winning the Influence Game provides an excellent overview for thecorporate leader of how government can impact the bottom line-bothpositively and negatively. The clear, concise, and practical mannerin which the book is organized and information provided makes it anextremely useful resource to those charged with the responsibilityof creating an effective government relations program.-MargeryKraus, President and CEO, APCO Worldwide

Detalhes do livro

Título
Winning The Influence Game
Autor
Michael | Edwards Mickey | Thakrar Usha Watkins
Editora
Wiley
Ano
2026
Páginas
272 páginas
Idioma
EN
ISBN-13
9780471383611
Edição
1ª Edição - 2001
Formato
Hardcover

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