The Food Store

Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer s notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to stimulate a positive customer experience, and which evidence has shown will tend to improve sales. Richly illustrated throughout, this book covers a wide range of food and drink retail design solutions and branding strategies of more than fifty projects from around the globe, including purveyors of fine foods, and a variety of evocative patisseries, an artisanal Hungarian chocolate bar / café, a Mexican ice cream shop, an international selection of bakeries, a Japanese tea shop, a luxurious but eclectic American food store concept, plus so much more. There are several interviews with renowned designers who provide vital detail on how to best connect a store s branding identity and graphics with the interior design and layout fittings, including brand promotions and store operations. This is a must-have book for those looking to stand out in a ever-increasing and competitive business field.