Product Manager'S Handbook, The

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.