It'S Not The Big That Eat The Small... It'S The Fast That Eat The Slow

In today's hyper-competitive business environment, only those companies that can bring their products and ideas to the marketplace faster than their competitors will achieve real success. That's the powerful message presented by Jason Jennings and Laurence Haughton, two of the world's most innovative and successful business consultants, in this vitally important book. Using success stories from such pioneering companies as AOL, Charles Schwab, and Hotmail, which went from an interesting idea to a $400 million purchase by Microsoft within two years, the authors present a step-by-step guide to growing any business through the philosophy of "surging," a strategy which can be implemented at any level in any company. With the explosive rise in e-commerce, speed is more critical than ever, and the proven methods presented here can help give your company an overwhelming advantage in the marketplace.