E-Myth Revisited, The

In this first new and totally revised edition of the over two million copy bestseller, 'The E-Myth', Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read 'The E-Myth Revisited', you will truly be able to grow your business in a predictable and productive way.