Content Analysis Guidebook, The

After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.)— who has been applying such methods for half that period— deflates several myths about the methodology (e.g. that it is easy); presents milestones in its history, and an integrative model; and explains measurement units, sampling, variables, research question formulation and techniques. The book includes supporting boxed examples, tables, and figures. A Michigan State U. doctoral student in communication contributed appended resources on computer content analysis software and message archives.