Career Paths Public Relations - Student'S Book With Digibook Application

Career Paths: Public Relations is a new educational resource for public relations industry professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Public Relations addresses topics including research methods, strategic planning, types of media, preparing releases, and communications ethics. The series is organized into three levels of difficulty and offers over 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production.