Building Online Stores With Oscommerce - Professional Edition

Learn how to design, build, and profit from a sophisticated online business. Install, configure, and customize osCommerce. Enhance and modify osCommerce. Learn from a sample, fully functional site packed with useful features such as gift certificates and discounts, cross- and up-selling, RSS feed aggregation, enhanced product image handling and bug fixes. The book can be read from front to back, but each chapter is self contained so the reader can skip chapters to read those that they are interested in. Each chapter will move from basic to advanced where applicable and also relate what the administrator (reader) is doing to how this affects what the client sees on the site. Throughout the book, much consideration is given to the 'right'way to doing things. At all times, the coverage given in this book pays homage to the fact that, ultimately, the reader has a business goal in mind. To this end, the material never gets bogged down in technical issues or long discourses, but rather focuses on what is practically important for the online business and then moves on. To complement this, there are plenty of suggestions and hints as to how and where to look for further information.