Art Of Video Production, The

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content. In this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preserving the fundamentals. In a style that's clear, comprehensive, and brief, The Art of Video Production shows you how to make air-quality television programs, with emphasis onbothcontent and production values- so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs.The Art of Video Production also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These 'Industry Voices' speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact. In addition, The Art of Video Production features: · strong emphasis on audience analysis concepts useful in all phases of the production process · in-depth coverage of the nature of the digital shift, and its impact on the convergence of media and telecommunications industries · review questions, exercises, and professional pointers, designed to help you review and retain material Accompanying Instructor’s Resource CD-Rom. An Instructor’s Resource CD contains chapter objectives, suggested activities, test questions, classroom handouts, a list of helpful Web sites, and more!